TikTok is introducing a new feature that allows them to cut down on the volume of artificial intelligence-produced media appearing in their timelines. This move comes as the platform announced that it presently contains over 1 thousand million AI videos.
Testing and Rollout
The new functionality is being tested over the following weeks before a widespread launch. This advancement comes amid a increase in AI-generated material, spurred by emerging content generation software.
The Broader AI Trend
It has been noted that approximately 10% of the fastest-growing channels on a competing service only show clips produced artificially. A large amount of this material is considered “AI slop”, a phrase for substandard, bulk-generated content that is frequently illogical or surreal.
Our research shows that a lot of users appreciate content made with AI tools, from computer-generated images to science explainers, and we want to give people the option to see more or less of that, based on their own likes,” commented a company executive.
Volume and Proportions
The platform disclosed that there are currently 1.3 billion videos on its network tagged as AI-generated. Overall, over 100 m videos are added to the platform daily, making AI content a relatively small percentage of its total content library.
User Control Features
Viewers will be able to reduce or increase the amount of AI content they see by opening the topic control setting in the app and picking the AI content topic. Other topics that are already be controlled under the filter encompass current affairs, clothing, cosmetics, and choreography.
AI Disclosure Rules
Its guidelines mandate creators to identify convincing AI-made content, and it forbids dangerous deepfakes of celebrities or critical incidents. Any believable artificial content that is unmarked can be taken down under its user guidelines.
In addition, the service will henceforth add an “AI-made” tag to content created with its built-in AI features, or identified by an cross-platform project for identifying AI-generated material. This step is designed to deter users from seeking to circumvent the tagging system.
AI Literacy Programs
TikTok is also introducing a $2 million awareness program for experts and groups to create educational content about using AI responsibly. This project will support educational bodies specializing in training coding and technology.
Platform Protection
The platform has supported its moderation strategy, during debate over proposals to lay off hundreds of content moderators in Britain. TikTok is expected to cut hundreds of positions in its content moderation division in the UK capital, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A company official clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by removing the most distressing content before it has to be seen by staff. TikTok stated a significant reduction in shocking and graphic content reviewed by human moderators over the last 12 months due to intervention by its machine learning processes.
It is vital to balance people and machines to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is proving valuable process content quickly.”
